In September I left my job as a Visual Designer at Sonicwall to start a
company with some friends and past co-workers. We tossed a bunch of ideas
out for a startup including an iTunes for Bittorrent, an easy way to share
photos taken with cell phones and a backup solution for normal people.
We decided to do an online backup service because of how many friends and family really needed it. Being someone who "works with computers" means I am the go-to-guy for all support calls.
Lots of our friends would call us in a panic every time they lost a file, or
their hard drive died. Near tears they would plead "You can get it back
right?" to which I would reply "Did you backup your stuff? No? Well I am
afraid I have some bad news for you then. They're gone. All gone."
Backing up online just makes sense. The backups occur automatically so a user doesn't have to remember to start it. The backups are offsite and encrypted so if there is a fire or flood or ninjas the files can be restored from anywhere. With Backblaze, we also wanted the backup's to be unlimited. We don't want people worried about going over their GB limit and either being charged more or not getting their recent vacation photos backed up.
Looking around the internet a lot of backup solutions are terrible. After creating an account on their site, going through a 14 step instillation and 10 step wizard, just to have the software crash. And those were the "easy" solutions.